Johnnie Walker Black Label

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Johnnie Walker, one of the most widely distributed brands of blended Scotch whisky in the world, originated in the Scottish burgh of Kilmarnock in East Ayrshire. The story of the brand starts with John Walker, who started a profitable groceries business with an inheritance from his father.

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John Walker, himself a teetotaler, found his competitive edge in whiskies he blended himself, offering his customers a consistent product, unlike most other grocers, who usually sold a line of single malts that were never all that consistent.

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Whisky represented about eight percent of the sales when John’s son Alexander Walker took over the business after his father’s death in 1857, and when the company was passed on to the third generation, this share was already between 90 and 95 percent.

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The legalization of the blending of grain and malt whiskies by the Spirits Act of 1860 marked the beginning of modern blended Scotch whisky. Johnnie Walker’s first commercial blend, called Old Highland Whisky, was launched in 1867.